Tuesday, 18 February 2014

Would Citadel Miniatures Have Been a Better Name?




OK, fairly serious question/discussion fodder time. I know this might strike you as somewhat unusual because you are expecting some surly and aggressive attitude and/or use of phrases like "wankshaft" and "monkey spunk" but hey, I'm nearly 40 soon and it's about time I grew up.

Everyone knows that the modern Games Workshop is the result of a reverse takeover whereby the subsidiary (Citadel Miniatures) took over the parent company and changed it's direction from a general gaming and RPG company into a pure wargames one. And upset a lot of people along the way.

But would there be as much opprobrium if the company name had changed to match? If these shops everyone hates having to go into had the words CITADEL MINIATURES SHOP above them instead and the GAMES WORKSHOP name and red/yellow/white logo had been phased out?

6 comments:

  1. What? No! That would be like cancelling White Dwarf!

    Oh.

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    1. To be fair that was a long overdue mercy killing. I would have driven WD to that nice Dignitas clinc in the Border Princes myself.

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  2. I think I heard, or read, somehwere that they actually discussed doing this, though the rebrand was going to be actually 'Warhammer' itself. Then I could have bought my Citadel Miniatures from a Warhammer shop.

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    1. Wasn't aware of that one! I wasn't much surprised when Warhammer:Visions was announced with the W-word in the title- this form of rebranding seemed long overdue. Warhammer as a company name would have been a much more honest corporate identity as well.

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    2. It's not just "whats in a name" either. The logo is the dogs nads - really evocative, and would look ace on a pub style sign.

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  3. I too heard the idea of becoming Warhammer instead of GW was punted about but that GW was finally chosen because it already had a a high street presence and it was a name that represented the shop side of things they were looking for.

    Not sure an Aviva style re-brand is necessary now, all the kids call them the 'Evil Empire' or something while lapping up their toys anyway, though surely the High Street has seen its heyday come and go as we move online so who knows. Just another first world problem I guess! Nestle never had to think about a name change after they killed all those kids in Africa but screw up our pension pot or a 'beloved classic' and marketing have to hit the panic button!

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